Strategic <3 tactical
Growth marketing combines long-term strategic business objectives with high-quality tactical marketing activities. Growth marketing seeks to support the achievement of business objectives as a whole, instead of just spending the allocated marketing budget.
Quick and agile
Growth marketing draws on agile operational approaches familiar from the design and development fields. Creative ideation, hypothesis validation, measurement and reporting are kept quick and uncomplicated. By testing new perspectives, media and audiences, you are constantly finding more effective and sustainable ways to find new customers, improve the customer experience, and deepen the customer relationship.
Customer lifecycle management
The goals of traditional marketing are increasing awareness and acquiring new customers, whereas growth marketing focuses on managing and optimizing the entire customer lifecycle: from acquiring customers to activating and engaging them, expanding the customer base and nurturing long-term customer relationships. Thus, growth takes place at all customer touchpoints.