Growth Marketing

Growth marketing basically refers to an in-depth understanding of a company’s business objectives, operational stumbling blocks and stakeholder and customer needs; coordination of sales optimization and customer experience; and modern business that promotes multidisciplinary collaboration.

Growth marketing is about generating both - immediate and long-term growth.

Strategic <3 tactical

Growth marketing combines long-term strategic business objectives with high-quality tactical marketing activities. Growth marketing seeks to support the achievement of business objectives as a whole, instead of just spending the allocated marketing budget.

Quick and agile

Growth marketing draws on agile operational approaches familiar from the design and development fields. Creative ideation, hypothesis validation, measurement and reporting are kept quick and uncomplicated. By testing new perspectives, media and audiences, you are constantly finding more effective and sustainable ways to find new customers, improve the customer experience, and deepen the customer relationship.

Customer lifecycle management

The goals of traditional marketing are increasing awareness and acquiring new customers, whereas growth marketing focuses on managing and optimizing the entire customer lifecycle: from acquiring customers to activating and engaging them, expanding the customer base and nurturing long-term customer relationships. Thus, growth takes place at all customer touchpoints.

Data first


Analytics is in the toolkit of every growth marketeer.
Combining ecom and marketing analytics gives a full view on the online business metrics.

Analytics is a data-oriented marketer’s tool for tracking marketing and sales activities. Analytics provides information about the effectiveness of the company’s actions and customer behavior on the site.

SEO (Search engine optimization)

Search engine optimization, i.e. improving the content and technical elements of websites in order to increase organic (free) traffic, is a useful tool, especially for acquiring new customers. Search engine-optimized content on a website is used for acquiring new audience for the company and its range of services by creating informative content that solves customers’ problems. Customers at the beginning of the customer path are guided along the path to purchase, for example by utilizing additional content, webinars, conversion points and remarketing. In online stores, the elements of search engine optimization ensure that the products in the store appear when potential customers do product-related searches.

SEM (Search engine marketing)

Search engine marketing often refers to search and display ads in the Google Ads service. Search ads appear as paid ads when visitors search for products and services, supporting the effectiveness of search engine optimization and content marketing. Display ads are based on the past search history and interests of web visitors, and appear as ads on the online media of Google’s partners. Google Shopping is a fairly new form of advertising that allows you to market products directly from an online store across Google’s various services and ad networks.

CRO (conversion rate optimization)

Conversion rate optimization refers to various growth marketing measures that aim to improve the number and quality of conversions as well as the cost-effectiveness of marketing. These measures include improving the relevance and quality of your ads, headlines and offerings. Visual tools like Hotjar, on the other hand, help you understand what catches visitors’ eyes and how conversions can be built in a way that engages the customer.

One common CRO measure is the A/B testing of a site or campaign. In A/B testing, a test variant is created as an alternative to an existing element, with the task of competing with the original element for the number and quality of conversions. If the variant (B) defeats the original element (A), the element can be changed permanently. A/B testing is popular with many growth marketers because it is flexible, lightweight and data-driven.

Marketing automation

Marketing automation systems are tools that facilitate customer data management and streamline and automate marketing efforts. With automation tools, you can engage the audience and prevent customer exit by providing content or personal benefits that are of interest to the customer, and meet the customer with the right message at the right time.

For online stores, marketing automation can be a tool for building an effective automated message set that supports and steers the path to purchase, where, for example, customers who have abandoned the shopping cart are reactivated, customers who have bought products are encouraged to rate them, and customers are invited to come back using personalized offers. In addition, ongoing and seasonal campaigns, including their content, can be managed in an agile manner with the right technology, transparent measurement and a clear collaboration model.

We are a partner of the customer data and marketing automation platform Custobar.


High-quality content that appeals to your target audience is the core of digital marketing. Website content is created so that it supports the needs of different customer segments and purchasing path stages. Compatible content on social media, newsletters and other communications ensures a consistent and enjoyable customer experience. High-quality content is also a prerequisite for successful search engine optimization, Google Ads and social media advertising and marketing automation.

Social media

Social media channels provide opportunities to communicate and chat with new and existing customers. The organic side of social media offers the opportunity to build brand images, create communities, meet customers and provide customer service. Paid social media advertising helps you reach new and existing customers and bring them into contact with the company’s social media and other online content and offerings.


The three cornerstones of growth marketing are combining strategic and tactic goals, agility and the comprehensive management of the customer life cycle.

Looking to grow your ecommerce business with marketing? We have the means.