Contentful is a headless content management system (CMS). Lamia is the official partner of Contentful and we have certified talent. We implement extensive content management projects with Contentful and our special expertise is utilizing Contentful as an e-commerce content management system.

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Headless CMS in brief


Headless CMS in brief

Headless CMS is a backend content management system where the content library (“body”) is separated from the presentation layer (“head”). In practice, in the headless model, the content is therefore in one place, but it is displayed in different channels over interfaces.

Traditional content management systems have built a headless type structure by removing the presentation layer from the head layer, but they don't solve the structural challenge of the contents. In a full-blown headless content management system, content structure is also created so that the content can be used flexibly across platforms and channels.

Traditional vs. headless CMS

The traditional content management system loses to headless CMS in flexibility and scalability. In a traditional system, all content, images, texts, HTML, CSS are put in “one bin” and the contents are among the code. Therefore, no content can be used as one time and in one channel.

However, with the progress of digital platforms and environments, companies have a clear need to develop digital content across multiple channels at once. In addition to web pages, there are mobile sites, applications, display screens, various interactive user interfaces and more channels are constantly coming. Under the terms of a traditional content management system, the content of each channel should be built separately, since the system will only bend to website content management. Instead, in headless content management, the same content can be flexibly used in multiple channels.

Lamia is an official Contentful partner

Lamia is an official Contentful partner and we offer certified Contentful developers for all of our projects. In addition, we work closely with the Contentful team and strive to be agile in bringing new features of the solution into our projects. Our joint goal with Contentful is to get the maximum benefit of the solution to the customer right from the beginning, so we work together a lot, for example, while defining the project and while planning and running customer training. As a result of our collaboration, our customers get to benefit from and rely upon the quality of our Contentful implementations.

Our Contentful implementations include content management for B2C ecommerce, on which we have built not only an extensive Contentful solution, but also a customized page builder feature. It allows our customer's marketing team to see the entire content or a page to be published even before the content is released. This additional feature effectively solves a practical challenge where an already published page in the headless system cannot be previewed in the Contentful default editor.

In our second broad customer base, we have brought headless thinking as a new approach to whole organization and started a partnership by building a B2B online store utilizing Contentful as a content management system and Adobe Commerce as an ecommerce system. The next phase is planned to leverage the same thinking and technology more broadly through our customer's entire digital ecosystem.

Sustainable content architecture

Sustainable content architecture

Traditionally, content is built around pages, but in headless CMS, the structure is based on content model, where different content types are defined and arranged, The content model also defines how different content types are related. As an example, the content template may include a blog title or text for a call-to-action (CTA) button as content types. A combination and presentation format suitable for each digital channel can be assembled from such smaller pieces of content.

Each company needs its own content model and it is worth investing time and effort on the defining stage. In traditional content management systems, the structure of the content is often defined as finished and organisation needs to bend to fit the finished model. The custom content model works just the other way around, molding the content to fit the company's content needs.