Bassadone puts user experience first

Bassadone's digital service platform got a new visuality in a compact project with Lamia.

Case Bassadone

Bassadone Automotive Nordic Oy distributes of cars, spare parts and accessories in Finland and the Baltics. They work with brands such as Citroën, Peugeot, Renault and Hyundai. Bassadone wanted to develop their digital services to different target groups. The aim was to offer resellers better quality sales leads and end customers better information on the real time stock availability of cars. Boosting the visibility of different marketing campaigns was also a target.

Lamia was chosen to help in redesigning the visuality of the digital service platform and in creating a pleasant user experience. The desire was to make the service work seamlessly in traditional desktop use and on different mobile devices. As a result of the project, Bassadone received several alternative visual user interfaces from which it was easy and fast for them to choose the most suitable option to take further into actual software development.

Case Bassadone

Visuality and UI/UX design meet

What was emphasized in this rapid and efficient project was an elegent and clear visual design and a polished user experience to all user groups utilizing the best of UI/UX design toolkit.

Case Bassadone

Bassadone Automotive Nordic (BAN) was established in 1997 and concentrates on distribution of cars, spare parts and accessories. Our operations cover both Finland and the Baltic countries. In Finland they distribute Citroen, Dacia, DS Automobiles, Hyundai, Isuzu, Lotus, Peugeot, Renault, Suzuki and SsangYong –brands. Their annual sales volume is around 32.000 units and they employ 160 automotive professionals. BAN in part of international Bassadone Automotive Group which has both distribution and retail business with many different automotive across Europe. This family business was established already in 1904 and it develops business operations continuously around the world.