Bassadone Automotive Nordic Oy distributes of cars, spare parts and accessories in Finland and the Baltics. They work with brands such as Citroën, Peugeot, Renault and Hyundai. Bassadone wanted to develop their digital services to different target groups. The aim was to offer resellers better quality sales leads and end customers better information on the real time stock availability of cars. Boosting the visibility of different marketing campaigns was also a target.
Lamia was chosen to help in redesigning the visuality of the digital service platform and in creating a pleasant user experience. The desire was to make the service work seamlessly in traditional desktop use and on different mobile devices. As a result of the project, Bassadone received several alternative visual user interfaces from which it was easy and fast for them to choose the most suitable option to take further into actual software development.
