Scalability as the key metric
Paulig’s B2B webshop Paulig Professional was build on an old technology and had to be updated to a new Magento 2 platform. “When building something new there’s always the possibility to create a better solution than before, not just move the old solution. We also wanted to enhance the buying experience”, Antti Lauronen, Director, Creative, Planning & Digital at Paulig describes the starting point.
Lauronen’s digital development team lead the project but there was a number of stakeholders involved in the discovery phase, from marketing and sales and from different business areas in Finland and in the Baltics. “Already in the design phase we clearly recognized new needs”, Iina Valtonen, project manager from Lamia, says. A broad scoped design phase was key in getting all the different needs into the project and that the new service would cater as a basis for other countries’ and business areas’ ecommerce solutions.
What made the case special was that all technology and other choices were made keeping in mind Paulig’s broader ecommerce business. In the course of the project scalability became the most important metric.
“As project owners we took a bold forward stance and chose scalable solutions to fit our organization’s needs now and in the future. We do not want to build services one monolith at a time but one solution that we can build on”, Antti describes.