At the outset, Luhta had over 10 brand-specific online stores and sites that were developed and operated separately. Due to this, the Group suffered from technological disintegration and slow online sales, and customer flow was dispersed between different services. Further development of these services was difficult because they all operated on their own platforms and synergies could not be realized between them. In terms of sales, this collection of online stores did not serve Luhta’s objectives, and developing those services separately wasn’t expected to bring about the required growth. On top of that, the Luhta brand itself did not have its own online store.
Luhta embarked on the development project with a clear objective: the new online store under the Luhta brand was to go live by Black Friday. The project team was staffed with the best design, software development, online store, payment service and search engine optimization experts. Luhta selected Lamia to lead the multivendor project and to deliver technologies and software development.